Be the leader of the pack
These brands took the lead, partnered with Dardis + Dog, and got results.
Trusted By
Climeaction
Repositioning after a management
buy-out
Brand and digital transformation
The Challenge
Following a management buy-out, Climeaction was ready to scale fast, but their marketing wasn't. They needed clear positioning, a digital presence that matched their ambition, thought leadership for their CEO, and a brand strong enough to compete in the US market.
Our Approach
Conducted comprehensive marketing audit to identify critical gaps and priorities
Scoped the full project and assembled the right team of specialists
Sourced and managed copywriting, design, and development partners for complete website overhaul
Developed core messaging and positioning frameworks
Delivered PR strategy and leadership profiling
Managed end-to-end execution across all workstreams
Results
Comprehensive new website custom designed and developed
Launch of first US office
Top-tier media coverage connecting directly with target audience
Clear, credible brand positioning for global expansion
“Couldn't recommend Susie Dardis enough.”
“If you are a company struggling to get your communication right and want to elevate your brand, Susie and her wider team will take the time to understand you, so that you can communicate with your stakeholders and they'll understand you.
“The elevation in PR through Susie's network has also been invaluable.
“We were a bunch of engineers trying to communicate who we were and how we would help our customers achieve their goals and we were struggling - working with Susie fixed that.”
—Paul Murphy, CEO, ClimeAction
Ready to take the lead?
European Food Literacy Initiative
From content chaos to editorial clarity
IA and content strategy
The Challenge
Years of rapid growth had left this European food education platform in chaos. Layers of content, multiple website iterations, and inconsistent messaging meant they'd lost sight of their core purpose: to shape a food-literate world. Their fully remote editorial team was stuck without clear direction, struggling to create cohesive content across a fractured ecosystem.
Our Approach
Audited entire content ecosystem to identify gaps and redundancies
Conducted card sorting and UX testing to rebuild site information architecture
Designed simplified editorial workflows and governance framework
Developed content strategy, editorial calendar, and brand-aligned templates
Configured Asana for remote team project management and collaboration
Managed end-to-end execution across multiple international stakeholders
Results
Rebuilt information architecture for intuitive user navigation
Streamlined editorial workflows for fully remote team
Reconnected brand with core mission through clear content strategy
Established scalable systems for ongoing content production
“Dardis + Dog delivered exactly what was needed.”
“We brought Dardis + Dog in to untangle years of content chaos for this client, and Susie delivered exactly what was needed. Her IA expertise, combined with her ability to design practical editorial systems, transformed how the team works.
“She's strategic, thorough, and an absolute pleasure to collaborate with.”
—Cameron Ross, CEO, Framework Design
Ready to fetch results?
Very Ireland
From sponsor to national conversation
Sponsorship activation
The Challenge
Very, Ireland's leading online retailer, had been sponsoring the National Camogie Leagues for 9 years. They needed to raise the profile of the league, encourage attendance at matches, and build positive brand associations as a committed supporter of women in sport—while connecting meaningfully with their core audience: sports fans and Irish families.
Our Approach
Profiled athletes beyond the sports pages to reach a broader lifestyle audience
Commissioned regional research focused on joy and community, creating a unique media hook that differentiated Very from other sponsors
Managed media day with 10 ambassadors representing all division finalists
Created a suite of iconic imagery for finals push across national and regional media
Delivered targeted PR campaigns throughout the tournament
Results
Sunday World cover feature on athlete Niamh Rockett
16 national and 21 regional media placements for finals alone
Widespread national coverage: Business Post, Irish Times, Irish Independent, RTÉ
Blanket regional coverage across 20+ outlets
Multiple broadcast interviews secured
“Susie is a true professional.”
“I have worked with Susie/Dardis+Dog on a number of projects as part of our Very National Camogie Leagues Sponsorship. Susie is a true professional and I highly rate her expertise when it comes to PR, both consumer and corporate. I have been really impressed with her strategic approach as well as her storytelling which is demonstrated in the quality and breadth of coverage she delivers.
“Susie has a wide range of strong relationships within the media space which she continually nurtures and improves. She fits into your marketing team like she is a team member which makes working with her seamless. I highly recommend Dardis+Dog.”
—Catherine O’Toole, Head of Marketing (Ireland), Very
